Blog Cafe

Technological Trends in the MICE Industry

by izoneadmin|10 May 201931 May 2023|Blog Cafe

Technology is revolutionizing the experience event managers can offer to the consumer each and every day. Some of the technological trends the MICE industry we'll witness in the next 5 years are: Increased demand for Custom Modular Booths With the...

Marketing & Tech Disruption in the MICE Industry

by izoneadmin|08 May 201920 November 2020|Blog Cafe

The MICE industry has also not been spared by the age disruption where old age-established methods are colliding with innovation and marketing. This has led to many event organizers having to look for different ways to market their events and...

The Importance of Experiential Marketing in the MICE industry.

by izoneadmin|06 May 201920 November 2020|Blog Cafe

Did you know that… 74% of people who engage with branded marketing experiences are more likely to purchase the products being promoted by the brand? Experiential marketing is constantly changing and the only way to stay at the top is...

Why integrated marketing?

by izoneadmin|12 September 201831 May 2023|Blog Cafe

Did you know that 74% of people who engage with branded marketing experiences are more likely to purchase the products being promoted by the brand? Here's why. Integrated marketing helps: (more…)

Are Oculus and Gear VR the Future of Virtual Reality in Marketing?

by izoneadmin|11 January 201831 May 2023|Blog Cafe

It's immersive, it's exciting and it's almost 100 percent real. Virtual reality is the next big thing for interactive marketing in Africa and iZone Africa is keen on pushing the technology to its ultimate potential. Locally, Samsung has already set...

Using Custom Apps to Engage Customers

by izoneadmin|29 July 201520 November 2020|Blog Cafe

The apps industry is becoming increasingly popular in Kenya and around the world. Every year several app development competitions such 88mph and Pivot East take place as app programmers seek to cash in on their expertise. Yet a lot of...