Blog Cafe

Technological Trends in the MICE Industry
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Technology is revolutionizing the experience event managers can offer to the consumer each and everyday. Some of the technological trends the MICE industry will witness in the next 5 years are: Increased demand for Custom Modular Booths With the way...
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Marketing & Tech Disruption in the MICE Industry
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The MICE industry has also not been spared by the age disruption where old age-established methods are colliding with innovation and marketing. This has led to many event organizers having to look for different ways to market their events and...
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The Importance of Experiential Marketing in the MICE industry.
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Did you know that… 74% of people who engage with branded marketing experiences are more likely to purchase the products being promoted by the brand? Experiential marketing is constantly changing and the only way to stay at the top is...
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Why integrated marketing?
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Did you know that 74% of people who engage with branded marketing experiences are more likely to purchase the products being promoted by the brand? Here's why. Integrated marketing helps: (more…)
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How to Create an Effective Digital Marketing Strategy
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Digital marketing strategy is a hot issue of discussion amongst marketers today. The advantages of digital marketing are very clear to organizations that have taken advantage of it as a tool to reach customers. One main advantage that stands out...
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Are Oculus and Gear VR the Future of Virtual Reality in Marketing?
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Its immersive, its exciting and its almost 100 percent real. Virtual reality is the next big thing for interactive marketing in Africa and iZone Africa is keen on pushing the technology to its ultimate potential. Locally, Samsung has already set...
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Using Custom Apps to Engage Customers
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The apps industry is becoming increasingly popular in Kenya and around the world. Every year several app development competitions such 88mph and Pivot East take place as app programmers seek to cash in on their expertise. Yet a lot of...
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