May 2019

Technological Trends in the MICE Industry
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Technology is revolutionizing the experience event managers can offer to the consumer each and everyday. Some of the technological trends the MICE industry will witness in the next 5 years are: Increased demand for Custom Modular Booths With the way...
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Marketing & Tech Disruption in the MICE Industry
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The MICE industry has also not been spared by the age disruption where old age-established methods are colliding with innovation and marketing. This has led to many event organizers having to look for different ways to market their events and...
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The Importance of Experiential Marketing in the MICE industry.
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Did you know that… 74% of people who engage with branded marketing experiences are more likely to purchase the products being promoted by the brand? Experiential marketing is constantly changing and the only way to stay at the top is...
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