We delivered an original and unique launch campaign that was a first in the motoring industry. This included a “The daily show” inspired creative LIVE talk show dubbed ‘Happier in a VW Show’ as the main launch concept where the invited guests formed the audience, complete with a celebrity host and brand ambassadors. To amplify the ehicle features we did a production that captured the vehicles assembly, city drive and live interviews with brand ambassadors who depicted the vehicles as part of their daily lives. For the client there was added value in that the event and vehicle showcase productions were to be used for their digital and media campaigns. To engage event guests we deployed an interactive personality test designed to recommend a VW vehicle the best suites their Life style.