Barclays Premier league
Barclays
Tasked with activating English Premier League Legends Tour in Nairobi, we went all out to bring the campaign #SuperFansUnited to life. The legend on tour was the Liverpool Football Club Great Robbie Fowler. We created experiences for the visiting Legend as he toured the country.
- ClientBarclays bank of kenya
- IndustryBanking
- ServicesFinancial Sevices
- Websitewww.absabank.co.ke/personal
Solutions offered:
Strategy, creative & experiential
While driving awareness as well as uptake of the TIMIZA money lending application, we ran different activations including; A football clinic, Staff activation, VIP event, mall activations and a football screening cocktail. We managed to achieve the excitement, engagement, awareness and uptake objectives.
Strategy
Conceptualised campaign strategy
Creative
Campaign branding
Experiential
Activations and event marketing production
