Trade+ is izone Africa’s flagship e-commerce and market intelligence platform, purpose-built to transform General Trade in Africa.
Flagship e-commerce and
market intelligence platform
About
Understanding what we offer
Trade+ Solutions
Designed for the complexities and dynamism of general trade, Trade+ bridges the gap between CPGs,
distributors, wholesalers, and retailers — all powered by real-time data and AI-enabled tools.
How it's going
Retailers across Africa onboarded onto the
TRADE+ database
220K+
Transaction value to date
$1M+
Daily active retailers
+5k
Platform
WhatsApp SMA, trade developers and call centers
SKUs tracked
106+
Regions covered
47
Trade channels
16+
Trade categories
6
Brands activated
51+
Average basket value
$62
What We Do
Solutions
We don't build generic tools for everyone - we develop bespoke solutions for the General Trade sector because we
believe in its potential to uplift communities, create jobs, and drive grassroots economic growth.
1
Retailer Database Engine +
Route to Markets Design
Map faster, sell faster.
We build and maintain intelligent retailer databases and design optimized route-to-market models that power efficient distribution and targeted engagement.
2
Sales-as-a-Service &
Business Intelligence
On-ground action meets data precision.
Deploy trained sales teams backed by performance dashboards and insights to drive conversions, monitor activity, and optimism execution in real-time.
3
B2B E-commerce Platform
Your digital General Trade marketplace.
An always-on ordering platform connecting brands to retailers with real-time visibility, simplified stock replenishment and direct communication.
