Where Brand’s meet Africa’s heartbeat
The Glass Funnel is izone Africa’s marketing solutions arm purpose-built to help brands activate, convert and scale across general trade using data-led, immersive, and experiential marketing solutions.
Where Brand’s meet Africa’s heartbeat
We can help you win at change
ABOUT THE GLASS FUNNEL
Accelerating Your Business Goals with Effective Tech B2B Marketing Solutions
We fuse creativity, culture and commerce to build brand experiences that move product and drive loyalty.
TGF helps businesses turn change into commercial advantage. By harnessing the power of data and real-time insights through our proprietary digital and AI-driven analytics platforms.
Leveraging our ecosystem we empower forward-thinking brands to navigate and capitalise on complex market disruptions, driving customer-centric growth.
WHAT WE DO
Our eco-system your competitive advantage
- Retailer & Channel Marketing Campaigns
- Consumer Experiences & Engagements
- Market Intelligence + Campaign Measurement
The Glass Funnel is the marketing and communication arm focused on General Trade to funnel uptake by influencing consideration into conversion through insight-led strategies.
WHAT WE DO
What We Do
Insight-driven
Every campaign starts with retailer & consumer data
Hyperlocal
Targeted by location, outlet type, and shopper behavior
Measurable
Interactive tech, QR codes & reporting dashboards
Sales linked
Tracked to order and stock movement through Trade+