Case study - Quickmart B2B Distribution
Through our exclusive partnership with Quickmart, Trade is powering the B2B general trade distribution channel that leverage Quickmart’s branch network to serve over 56,000 retail outlets in Nairobi and its environs.
- 10 Quickmart branches currently active
- 4 additional branches scheduled to go live in August 2025
- Seamless digital ordering, fulfilment, and visibility from branch to wholesaler and to retailer.
This model enables manufactures to scale distribution without upfront infrastructure investment, while gaining access to performance data and optimised pricing
Challenge
Approach
We partnered with Quickmart to launch this new business vertical powered by Trade+, our data-driven B2B commerce platform tailored for general trade.
With our hub-and-spoke model, we enabled them to offer same-day delivery for all orders placed before 3 PM—dramatically improving service levels in a sector where 2–3 day delivery is the norm.
To support this promise, we activated 8 operational hubs across Nairobi, creating proximity to retailers and reducing fulfilment times.
Trade+ empowered Quickmart to scale fast, reach the informal market efficiently, and enter a new business segment with minimal operational overhead.
Results
Trade+ also helped Quickmart build strong relationships with general trade retailers.
Through our integrated call centre, we engaged a verified and dynamic database of over 56,000 retailers in Nairobi, ensuring accurate targeting, ongoing support, and market responsiveness.
In just a few months, 24,000+ retailers were successfully onboarded and began transacting through the platform.
Conclusion
The Results:
- Quickmart entered general trade with minimal investment and rapid scalability
- 10,000+ retailers onboarded and actively transacting
- Same-day delivery for orders placed before 3 PM
- 8 active hubs supporting operations across Nairobi
- 70,000+ verified retailers engaged through our call centre
- Nationwide expansion planned within the next 6 months