Safal group was looking to do an internal campaign to educate their staff on FIXTITE Fasteners. This was meant to run across their business units with the main aim of bringing better understanding about the product features, usage and unique selling points.
Strategy, creative, digital solutions
We provided creative services by developing the campaign strategy and comms alongside a trivia application that were used by the staff to better understand the product offering.
Overall campaign strategy
Campaign communication and branding
Staff survey application