MRM Internal Communications
Mabati Rolling Mills Limited (MRM) is the largest company within the Safal Group, and was its founding operation, commencing in 1962 at Mariakani, near Mombasa Kenya. As part of their internal communications the iZone Team was brought in to help in employee appreciation and #ChooseToChallenge.
The Reason Campaign
To mark Labor Day 2021, SAFAL Group’s Internal Communications department set out to relay a series of appreciation, congratulatory as well as motivational messaging to staff members across the businesses for their contribution in effecting the organization’s strategic pillars and living the SAFAL Way values. We conceptualized a campaign that identified the month of May as an Official Employee Appreciation Month under the banner “The Reason”. The campaign strategy was anchored on three main categories.
Proud of you for a Reason – Messaging dedicated to staff members who have been with the organization the longest
This is the Reason – Messaging shared by staff members across all Businesses on why they love being part of the SAFAL Group family
You are the Reason – Messaging shared by senior and middle level SAFAL Group Leadership teams targeted at their various Business Units and departments. We branded, packaged and shared these messages as reels and also as individual e-shots throughout the month of May. For sustenance, we shared all the messages on the One SAFAL TV YouTube page under different playlists.
Choose to Challenge
As part of their 2021 International Women’s Day celebrations, SAFAL Group’s Internal Communications department commissioned us to come up with an impactful campaign that would echo the Group’s efforts in assuring equality in the workplace, and that gender rights were upheld at all levels within the organization. Our concept rallied in line with the global IWD 2021 theme, #ChooseToChallenge.
Led by the Group CEO and members of the Group Management Team, select staff members from across all the Group’s business units. shared their messages of why they choose to challenge gender stereotypes and other ills that impede efforts towards equality in the workplace.
We branded, packaged and shared these messages as reels and also as individual e-shots throughout the month of May. For sustenance, we shared all the messages on the One SAFAL TV YouTube page under different playlists.
Choose to challenge town halls
These townhall hybrid events were safe spaces for women of SAFAL to share their views on equality at the workplace and also their suggestions on how the Group can improve on women empowerment. Our team created an ident and overall theme for the hybrid workshops as well as shared some pre-event discussion points.