izoneadmin

Technological Trends in the MICE Industry

by izoneadmin|10 May 201920 November 2020|Blog Cafe

Technology is revolutionizing the experience event managers can offer to the consumer each and everyday. Some of the technological trends the MICE industry will witness in the next 5 years are: Increased demand for Custom Modular Booths With the way...

Marketing & Tech Disruption in the MICE Industry

by izoneadmin|08 May 201920 November 2020|Blog Cafe

The MICE industry has also not been spared by the age disruption where old age-established methods are colliding with innovation and marketing. This has led to many event organizers having to look for different ways to market their events and...

The Importance of Experiential Marketing in the MICE industry.

by izoneadmin|06 May 201920 November 2020|Blog Cafe

Did you know that… 74% of people who engage with branded marketing experiences are more likely to purchase the products being promoted by the brand? Experiential marketing is constantly changing and the only way to stay at the top is...

Why integrated marketing?

by izoneadmin|12 September 201820 November 2020|Blog Cafe

Did you know that 74% of people who engage with branded marketing experiences are more likely to purchase the products being promoted by the brand? Here's why. Integrated marketing helps: (more…)

2018 Emergency Care Symposium with Philips

by izoneadmin|24 August 201820 November 2020|News

Emergency Medicine Kenya Foundation (EMKF) is dedicated to maintain the highest standard of care by promoting patients’ safety. EMKF is a non-profit organization that was founded in January 2015 dedicated to the development of emergency care in Kenya through education...

izone AFRICA AT THE BARCLAYS KENYA OPEN 2018

by izoneadmin|04 April 201820 November 2020|News

The Kenya Open is a golf tournament in Kenya and has been an event on the European based Challenge Tour schedule since 1991. It was founded in 1967, and has been held at Muthaiga Golf Club near Nairobi every year...

How to Create an Effective Digital Marketing Strategy

by izoneadmin|11 January 201820 November 2020|Blog Cafe

Digital marketing strategy is a hot issue of discussion amongst marketers today. The advantages of digital marketing are very clear to organizations that have taken advantage of it as a tool to reach customers. One main advantage that stands out...

How We Coloured the World with Lenovo at Safaricom Open Day

by izoneadmin|11 January 201815 November 2020|News

It was a busy day for iZone Africa at the Safaricom Open Day 2015. We had the opportunity to manage Lenovo’s stands at all four counties where the event was taking place: Nairobi, Nakuru, Eldoret and Mombasa. To capture the...

Are Oculus and Gear VR the Future of Virtual Reality in Marketing?

by izoneadmin|11 January 201820 November 2020|Blog Cafe

Its immersive, its exciting and its almost 100 percent real. Virtual reality is the next big thing for interactive marketing in Africa and iZone Africa is keen on pushing the technology to its ultimate potential. Locally, Samsung has already set...

Using Custom Apps to Engage Customers

by izoneadmin|29 July 201520 November 2020|Blog Cafe

The apps industry is becoming increasingly popular in Kenya and around the world. Every year several app development competitions such 88mph and Pivot East take place as app programmers seek to cash in on their expertise. Yet a lot of...